The last time Dr Matthew Piccaver wrote for Jump! Mag, it was on the topic of poo, and today he’s going to tell you a bit about the part of your body that you might just have wrinkled in disgust… the nose! Find out how noses work but don’t get too comfortable, because it snot over yet …
Pokemon cards, Moshi monsters, jelly stickers, friendship bracelets – at some point over the last few years my kids have swapped all these things. And in return they get good stuff back.
Wouldn’t it be great if you could go into a shop and, even if you had no money, you could still swap something you had for something you want?
In communities all over the world, people are doing just that. Or something very like it.
Local Exchange Trading Schemes or LETS for short, enable people who live near each other to swap their skills and receive goods and services without having to pay a penny.
There has been a lot of excitement about the Juno probe this week, but what is it and what is its mission?
Juno is a spacecraft designed and operated by NASA, the US space agency. It was launched from Cape Canaveral on the 5th August 2011 and has taken almost 5 years to travel the 716 million kilometres to Jupiter, the largest planet in our solar system. Juno is 3.5 metres in height, and when its solar arrays are extended it’s more than 20 metres across. These arrays are covered in more than 18,500 solar cells, which allows Juno to operate even when it’s at such a great distance from the Sun.
(Image: NASA)
In Roman mythology Juno was the Queen of the gods. She was married to the king, Jupiter, who wasn’t always well-behaved. Juno had to peer through the clouds to discover what he was up to; the spacecraft is called Juno because it will be looking beneath the clouds that cover the surface of the planet Jupiter.
Aboard the Juno craft are 3 models of Lego minifigures: Jupiter, Juno and Galileo, who discovered in 1610 that Jupiter had moons.
From left to right: Galileo, Juno and Jupiter. (Image: NASA/JPL-Caltech/LEGO).
Jupiter is enormous; it’s two and a half times larger than all the other planets in our solar system combined. It’s made entirely of gases and is believed to have no solid surface. The planet rotates at an immense speed, completing one rotation every ten hours, and telescopes have shown us that it has a cloudy atmosphere with colourful spots and stripes. The largest of these, known as the Great Red Spot, is a storm that is several times the size of Earth and has been raging for more than 300 years.
Jupiter. The Great Red Spot is clearly visible. (Image: NASA).
This mission is the first time that humans will be able to glimpse what lies beneath Jupiter’s cloudy atmosphere. The main objective is to understand how the planet formed and evolved, which will give us more information about the formation of gas giants as well as the rest of the solar system. Juno will also measure the quantities of water and ammonia within the atmosphere, examine the magnetic field that surrounds the planet, observe any polar auroras and measure the gravity to see whether a solid core may exist after all.
For more information about the Juno mission you can watch this video from Nasa, and have a look at the Juno mission webpage.
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
