8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
How to Negotiate a Later Bedtime
Communication and negotiation are two ways of helping you get what you want, without fighting or arguing with your parents, family or friends or even at school with your teacher. If you communicate and negotiate well, you and the person you are negotiating with can come to a agreement without either of you feeling like you “gave in” or lost the argument.
Rock, Paper, Scissors… Robot???
The game rock-paper-scissors is well known around the world. We’ve all used it as a choosing method, or simply as a game! The easiest version is played between two people. Both players choose one of the three shapes for one of their hands, and reveal their choice at the same time, hoping their choice beats their opponent.
It’s nearly impossible to gain an advantage over your opponent, unless you wait long enough to identify their choice before you make yours, but the chances are that they will realise your cunning plan and call you a cheater!
This game is not simply a choosing game. There are mathematicians dedicated to constructing algorithms for the best strategy to win, and scientists devoted to creating unbeatable robots! In fact, researchers at the University of Tokyo have created a rock paper scissors robot that wins at rock-paper-scissors 100% of the time.
Vet Against The Odds
Hello! My name is Lauren, I’m 22 and I’m at university training to be a vet. Like most vet students I like science and animals, what makes me a bit different is that I am partially deaf in both ears. I wanted to write about what it’s like to go to university and move away from home when you can’t hear properly.
My parents found out I was deaf when I was 5 years old, just after I started school. My sister is also hearing impaired and Mum had inadvertently taught us both to speak properly, which meant that doctors didn’t realize there was anything wrong. When I got older mum told me that she was really worried at the time that being deaf would affect what I was able to do in life, but so far it hasn’t.