Art & History, Science, Nature and Tech

The Clifton suspension bridge: designed by a woman, built by Brunel

One of the best known landmarks in Bristol, UK, the Clifton suspension bridge first opened in 1864. It was built by the famous British engineer Isambard Kingdom Brunel, but it has recently become public knowledge that it was designed by a woman. Our science editor Sam Gouldson explains who she was and why her work isn’t more widely known.

Who really designed the bridge?

The Clifton suspension bridge was designed by a woman called Sarah Guppy. She was born Sarah Beach in 1770, but when she married her husband Samuel Guppy she took his name. She was one of the great British inventors of her time and the bridge isn’t the only thing she came up with.

What else did she design?

The invention that earned Sarah the most money was her device to prevent barnacles forming on the hulls of ships. Without barnacles the ships would be able to cut better through water and travel more quickly, and the Royal Navy paid her £40,000 for it. That may not sound like much for such a valuable design, but today it would be more than £2.3 million. Her other inventions included a kettle that not only boiled water for tea but could cook an egg and keep toast warm, a candle holder that could keep candles alight for longer and a way of treating boats so that they were more watertight. She also came up with the idea of planting willow and poplar trees on the embankments of new railways, to hold the earth together and prevent landslides.

Why isn’t she more famous?

Sarah lived during the Georgian and Victorian eras. In those times married women weren’t allowed to own property in their own name, and intellectual property such as Sarah’s inventions were no different. Her husband had to file the patents on her behalf, as the property of the Guppy family. The patent for her method of piling bridge foundations in order to create a new kind of bridge was filed in 1811, but she refused to charge others to use the idea because she felt it was for the benefit of the public. Thomas Telford, a civil engineer, used her design to build the Menai bridge in 1826, and when the competition to design the Clifton bridge was announced Sarah gave her work to Brunel. When she wrote to him to suggest the use of willow and poplar trees to reinforce railway embankments, she explained that she didn’t want the credit for her idea because she felt that women “must not be boastful”.

 

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Home, Health & Style, Popular

8 Supermarket Tricks to Make Your Parents Spend More

You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!

 

Huge Trolleys 

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Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.

 

The Bakery at the Entrance

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That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!

 

Tempting Fruit and Veg

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After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!

 

Essentials Around the Store

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Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.

 

End of Aisle Offers

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The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.

 

Loyalty Cards

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Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).

 

Sweets at the Checkout

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Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.

 

Kids’ Products at Your Eye Level

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Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!

 

How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.

 

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Home, Health & Style

A History of Fandoms

A lot of adults are very critical of the fans of 1D or Zoella, thinking they are silly for getting so excited, and for screaming and shouting. But did you know that fandoms have existed for a very long time? They’ve not always been called fandoms; that is a fairly recent development, but they are nothing new.

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