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8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Great Women You Should Know… Hedy Lamar
You probably do not know who the actor Hedy Lamarr was as her last film credit was in 1958. If you ask your parents they may have a vague recollection or at least know her name.
What they probably don’t realize is that she wasn’t only an actor. She was a philosopher and, most importantly this month as we remember the World Wars and the sacrifices made during those wars, she was an inventor. She and avant-garde composer George Antheil worked together to create the first broad-spectrum frequency hopping wireless communications.
“What on earth is that?”, you’re probably thinking!
Life in an English Village
When we think of a country, we often think of a stereotype – an oversimplified image or idea. These are some country stereotypes – can you guess which countries we are meaning here?
Stereotype 2
Stereotype 1
Sometimes a stereotype is used in a negative way, but often we use them because they are the only things we know about the country we are talking about. They are often based on a truth about the country and can be a part of life in that country.
An English Village is today’s topic. When you search for an image of ‘English Village’ you might find something like this
English Village
You might think that living in an English village is all thatched cottages, red telephone boxes, and Sunday afternoon cricket. That is certainly the stereotype!
If you live in a city, you might also think that living in a village like this would be boring, that there might not be much to do, but you would be surprised how busy life in a small community can be.
We asked our contributor Liz to tell us what it is really like to live in a small English village not far from the capital city, London.
Exploring Australian Alone
Sally-Anne was out and about in Australian, and took us along on a virtual trip. She shared her first impressions of the country, and then her love of the city of Melbourne.
In this report, she explains why she went to Australia alone, and what it is like to travel without companions.
If you’ve been reading some of my reports from Australia, you’d be forgiven for wondering why I haven’t mentioned any of the people I’m travelling with. That’s because there isn’t anyone, I’m on this trip all by myself. I wasn’t too worried before I came because I’m quite used to doing things alone. I live in my own flat, I went to a different high school to everyone I knew from primary school and I quite often go and visit places by myself, but I’d never travelled alone. In fact, I’d never been outside of Europe at all, even with other people, so the whole trip was a bit nerve-wracking, if exciting.
Pride of Place – The World of the Lion
Lions are felines, which means that they are members of the same wider family as cats. Indeed, they are frequently referred to as “large cats” or something similar.
They live on plains and savanna in Africa and India, where the sun beats down on the grassland so that it fades, withers and turns yellow – just the colour of a lion, which helps to camouflage it, so that it can blend in with its surroundings and stay hidden.