8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Cellular Communications
When we talk about ‘cellular communcations’, we are not referring to use of a cell phone, because before mobiles or cell phones there was a time when this only meant cell to cell interaction within an organ or tissue. This important cellular behaviour drives diverse functions from contracting cells in your heart muscle to the cells in your nerves.
Who Invented the First Electric Battery?
When we talk about electric batteries, we often talk about voltage. But did you know that this word is named after the person who invented the first electric battery? First, let’s take a look at what a volt is, and then we’ll find out more about the guy who gave the ‘volt’ its name.
What is a Volt?
A volt is defined as a unit of electric potential and electromotive force, and voltage refers to the number of those units. That sounds a lot more complicated than it is! If you think of the water in a tap being like the electricity running through a wire, the voltage means the amount of pressure. This video is quite long but explains it very well.
Why are Volts Called Volts?
Alessandro Volta
The term actually comes from a name. It was coined in honour of Italian physicist Alessandro Volta, who is recognised as the inventor of the first electric battery. During the 1790s, Volta worked on the theories of electricity of the day.
Volta disagreed with the theory proposed by fellow Italian scientist Galvani that electricity was generated by animal tissue. Instead of experimenting on frogs or other animals, Volta did experiment after experiment with metals.
His persistence paid off, and in 1800, he invented the world’s first battery, known as the ‘voltaic pile’.
The Voltaic Pile
This voltaic pile was simple but ingenious. It consisted of a pile of zinc and silver discs. But alternating between them was a piece of cardboard, or a piece of cloth, that had been soaked in saltwater.
There was a wire that connected the zinc disc on the bottom to the silver disc on the top, and this wire was capable of producing sparks.
What else Did Volta Invent?
The invention of the first electric battery brought Volta the most fame and recognition, but he also made other discoveries. He invented the electrophorus, a device that could transfer an electrical charge to other objects, as well as an electrical condensor, and the voltaic cell.
He is also known for having discovered and isolated methane gas. After his death, the volt and voltage were named in his memory.
What about Galvani?
Luigi Galvani
Yet there is one more twist to the tale. Volta’s longstanding colleague Galvani of the animal electricity theory also left his name in our language. When we say ‘galvanise’ or ‘galvanism’, that is where it comes from.
Despite their differing theories, there was no rivalry between the two scientists. They were both more concerned with the pursuit of knowledge than with whose theory would prove to be right, and it was Volta who first coined the word ‘galvanismo’ in Italian.
Featured Image by Thomas Kelley on Unsplash
Gentry or Servant? Which Would You Choose To Be? – Written By You
You will all know what a ‘servant’ is, I am sure – Perhaps your Mum says that sometimes when you ask her to do too much for you ‘Do you think I am your servant?’ 🙂
Do you know we mean when we say ‘the gentry’? According to this website
The gentry were the people who were knights, squires, gentlemen and gentlewoman whose fortunes were great that they did not have to work with their hands for a living. Their numbers grew rapidly and became the most important class during Elizabethan time. They could start as a knight and through generations and marriages, they could gradually build a wealth and title. Most of the important people of this time came from this class.
Back in Tudor times (between 1485 and 1603), a person couldn’t choose to be born into the gentry. Today groups of people all over the world get together to reenact various periods of history, including the Tudor period.
Alison has been on both sides of the gentry/servant divide and tells us all about reenactments, making your own clothes and living like a Tudor girl, at least for a weekend.