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8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Resources to Learn To Code – by FireTechCamp
In my last post here, I gave a few ideas as to why you as a young woman should get your hands dirty with coding: it’s fun, it’s easy, it’s creative, and it’s meaningful. Today I wanted to follow that up with some resources for where you can get that knowledge.
Real Life Minecraft – What is Quartz?
In Minecraft, Quartz blocks are used as decoration, and can be mined using any pick axe, but have you ever wondered about the real life stone, and asked yourself, ‘What is quartz, and what is it used for?’ Time to find out!
Nether Quartz is abundant in Minecraft, but did you know that the real life quartz is the second most abundant mineral in the earth’s continental crust? Beaten only by feldspur!
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Around one in three children in the UK is likely to get head lice at some point during a year. That’s a lot of itchy scalps! But what exactly are head lice and how can you get rid of them?
Does Atlantis Exist, and Where Does the Name Originate?
Around 350 BC, the Greek philosopher Plato wrote about an island situated in front of the Pillars of Hercules, that disappeared under the sea in one day and one night. According to Plato, the capital of Atlantis was built on a hill and surrounded by rings of water, which were joined by tunnels large enough for a ship to sail through. A huge canal connected the outer rings of water to the ocean.
The possible existence of the island of Atlantis has intrigued scholars and scientists over the centuries.
In 1800s a man called Ignatius Donnelly wrote a bestselling book called Atlantis, the Antediluvian World. After studying flood history, Ignatius put forward the suggestion that Atlantis was not fiction, but the recording of a natural disaster.
Most modern academics insist that Plato created the story, and was perhaps inspired by events that happened during his lifetime, but that the island never existed.
The subject of dreams, of magical tales and many a search, Atlantis has long captured our imagination. But where did all of this spring from?