Improve Your Communication Skills
The Girlguide Girls’ Attitude Survey – Written By You
My name is Isla Whateley, I’m a 17-year-old Girlguiding member from Glasgow and a member of the charity’s youth panel Advocate. We discuss issues affecting girls and young women and look for ways to seek change.
Every year, Girlguiding publishes research into the opinions of girls and young women in the UK, called the Girls’ Attitude Survey. The findings from the latest report show that girls and young women are experiencing shocking levels of everyday sexism and discrimination at school, on the street and online.
For example, 75 per cent of girls aged 11-12 say sexism affects most areas of their life, 87 per cent think women are judged more for looks than ability and one in five 7-11 year-olds say they have been on a diet.
An Aztec Beauty Regime
Our contributor Dr Corrinne Burns is a chemist (not a person who works in a pharmacy and doles out medicine, but an expert in the science of chemistry). She is an exhibit designer at the Science Museum, London and Guardian columnist.
She was interested in Aztec women’s beauty routines and shares her fascinating report on Jump! Mag for Girls.
Geeky Accessories for Girls and Boys
Here at Jump!Mag we can get pretty geeky – and we’re proud of it too! We love wearing things that show people what our interests are, whether that’s books, superheroes or Doctor Who. Read on to find out about our ten favourite accessories to help you express your inner (or outer!) geek.
We all hate Professor Umbridge and how she treated Harry. Now you can freak out your mum and your friends with this temporary tattoo from Harry Potter and the Order of the Phoenix (#1). And for those of you who like wearing clothes inspired by your fave books, try this lovely Very Hungry Caterpillar rucksack from Asda (#3), or scare away snakes, foxes and owls with these Gruffalo slippers (#2) – complete with purple spikes and the wart on the end of his nose!
If you’re a comic book lover, you’re spoilt for choice! We love this Batman umbrella from M&S (#4) and this Spiderman water bottle rocks (#7). (Ignore the ‘for boys’ and ‘for girls’, and just get what YOU like.) Sport your favourite superhero on your iPhone with a comic book phone cover like this one from Louby Kapow (#5) – made from real comics! – or go for Thor-inspired shoes with these ace lightning shoelace attachments from Tesco (#6).
Learn How to Be Organised
Are you always late? Do you forget your homework? Do you hate packing to go away?Is your room a stressful mess?
Carolyn Ward has some tips to so you can ‘’choose to be organised’’ and lead a more relaxing life with extra time for fun.
8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.