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8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Where Does the Word Candidate Come From?
Today is election day in UK, when the citizens of the country choose their new government. You can read all about how the elections work here. You wouldn’t think that dress codes of ancient Rome would affect the elections of today, but they do! Millie Slavidou explains.
Today is a good day to think about the word ‘candidate’. I rather like the etymology of this one.
It comes from Latin candidus, which is the past participle* of candidare, which meant ‘to make white, to make bright’.
Not because of whitewashing whatever the candidates might have said or done! It was because in ancient Rome candidates who wanted to be elected either to the Senate or any other office wore white robes.
If we take it one step further back, to a root meaning ‘white, shining’, we find that ‘candle’ is a cognate.**
*Past Particle
The past particle is the past form of the verb that can also be used as an adjective, like “a fallen tree”. In the case above, the adjective is like saying ‘whitened’ in English. Other examples of past particles are:
verb: bite
past particle: bitten
example: a bitten apple
verb: choose
past particle: chosen
example: aa chosen present
verb: crash
past particle: crashed
example: a crashed bicycle
**Cognates
A cognate is a distant relative, a word ultimately from the same root. Like a third cousin. Here are some examples of cognates.
Book is related to beech. Well, actually, book means beech! Both come from Germanic word meaning beech tree, Buche.
Germanic runes were originally inscribed on tablets made of beech wood. Modern German for book is Buch!
WOOL and FLANNEL are distant cognates. Today, fashion stores often describe plaid shirts as ‘flannel’, but it is actually a soft woven fabric, originally made of wool, but now often cotton or synthetic. You might have a flannel pyjamas, which are lovely and cosy in the winter!The word wool is from a Proto Indo European root *wele meaning ‘wool’.
In Welsh, the word gwlanen, means ‘wool’ and is from the same root. The word flannel comes from the woollen vests that were made, presumably by Welsh traders from Welsh sheep – Gwlanen became fwlanen, and then flannel. So wool and flannel are distant cousins!
Today’s featured image is Marasmiellus candidus, a type of mushroom. You will often find the word ‘candidus’ used in botany or biology to describe something that is white, such as crocus candidus or the white woodpecker Melanerpes Candidus. There is even a white monkey called Propithecus candidus.
What is a Referendum?
What is a Referendum?
There has been a lot of talk recently about the referendum on membership of the European Union. It seems that we cannot turn on the television without hearing about it! But what is a referendum?
A referendum is a vote, not an election by which we choose the people to represent us, but a choice in which all the people who can vote are asked to accept or reject (not accept) a course of action.
You can find out more about our main election, the General Election here.
What this means is that voters are called to say yes or no to a question. You might think that this sounds perfectly reasonable; why shouldn’t everyone have a say in what our country is doing? But it is not as simple as that.
Most questions are decided by votes in Parliament; after all, this is why we elect them to represent us, and in practical terms, we cannot all expect to be experts on all the subjects that must be covered by the government. So this doesn’t happen very often.
Referendums in the UK
In fact, in the UK there have only been twelve, yes, just 12 referendums since 1973. Twelve referendums over the course of 43 years, of which only two have covered the entire country. You can see that this is not a large number.
You might be surprised to learn that the first to cover the whole country was in 1975, and it was on membership of the European Economic Community (EEC), which is what the European Union was then known as. The second was in 2011, and related to a reform in the voting system known as Alternative Vote.
All the other major referendums in the UK have been related to questions of devolving power – or the governing of the distinct regions of England, Wales Scotland and Northern Ireland.
Origins of the Word Referendum
The word came into use in English in 1847. But at that time, it was mostly about Switzerland, whose system of direct democracy involved (and continues to involve) a large number of referendums. The word was coined, or created, from Latin referendum, which means “thing to be referred”. This is because, in a referendum, the decision is referred to the people.
The word referendum in Latin is from the verb referre. This verb means “to bring back, to take back’, which is the very essence of a referendum: a question is being brought back to the people who will be affected by it.
What is the Plural of Referendum?
A lot of people think that the plural of referendum is ‘referenda’, but is it really?
[perfectpullquote align=”full” bordertop=”false” cite=”The Oxford English Dictionary” link=”” color=”” class=”” size=””]Referendum is logically preferable as a plural form meaning ballots on one issue (as a Latin gerund referendum has no plural). The Latin plural gerundive referenda, meaning ‘things to be referred’, necessarily connotes a plurality of issues.[/perfectpullquote]
What does that mean?
A gerund is a grammar term used in Latin and other languages. In Latin, ‘referenda’ would mean ‘more than one thing to be considered’, whereas a referendum as a vote tends to be on one single issue.
We can use ‘referendum’ as a plural if we wish, but ‘referendums’ has also become normalised in English, as the word has been accepted in popular use in English, and of course the usual way to make a plural in English is to add ‘s’.
You can find out more about the British political system in these posts.
My Favourite (Favorite) Book
Writer Susannah Leigh was born in Canada and moved to UK when she was eight years old. Jump! asked her about her favourite children’s book.
One of the nicest things about being an author (apart from being able to go to work in your pyjamas) is being invited to talk about books in schools. I love chatting to enthusiastic pupils about all things bookish. Usually the questions I am asked are ones I can answer easily.
‘How long does it take you write a book?’
‘Where do you get your ideas from?’
‘When did you write your first book?’
But at a school last week a student asked: ‘What is your favourite book?’
Now that’s a tough one.
I’ve read so many good books, how could I possibly choose my favourite?
And what if I haven’t read my favourite book yet? Indeed, what if it hasn’t even been written?
So You Want to Be An… Archaeologist
