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8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Pride of Place – The World of the Lion
Lions are felines, which means that they are members of the same wider family as cats. Indeed, they are frequently referred to as “large cats” or something similar.
They live on plains and savanna in Africa and India, where the sun beats down on the grassland so that it fades, withers and turns yellow – just the colour of a lion, which helps to camouflage it, so that it can blend in with its surroundings and stay hidden.
Everything You Need to Know about Rosetta and Philae
There has been a lot of excitement about Rosetta and Philae lately, but what are they and why are they so interesting?
What are Rosetta and Philae?
Rosetta is a spacecraft built by the European Space Agency; its primary objective is to help understand the origins and evolution of our solar system. In order to do this it has spent the last decade travelling into deep space so that it can rendezvous with a comet. Philae is the lander that has descended to the surface of the comet in order to take measurements and readings.
Awesome Science Resources for Kids
Where else can you find great Science Resources for Kids? You can browse our archives here on Jump! Mag or you can check out the following sites.
We will update this list in the coming months, and will concentrate on resources you can access online – lectures, TV Shows, YouTube channels, online archives, websites and blogs with science tutorials so that you can roll up your sleeves and get stuck into science.
We will update this list regularly, so if you have something cool to add, let us know.
SPARXX
Sparxx is an initiative bought to you by the Women’s Engineering Society (WES).
Their aim is to bring you all the latest news, views, events, opportunities, careers, interesting stuff, fun stuff and freebies to help girls find inspiration for future careers. Sign up for their newsletter here.
The Royal Institution Christmas Lectures
The CHRISTMAS LECTURES® are entertaining and informative science events for young people, broadcast on UK television every year. You can watch them online here. Prepare to be amazed
UPDATE
The Royal Institution have just launched Experimental, a series of YouTube videos with great and simple experiments for parents and children to try at home. Find their YouTube Channel here.
Zooniverse
Real science, online – The Zooniverse is home to the internet’s largest, most popular and most successful citizen science projects. You can choose to help researchers characterize bat calls, or explore Mars, without leaving your house.
Crash Course
Six awesome courses in one awesome channel: John Green teaches you US History and Hank Green teaches you Chemistry. Check out the playlists for past courses in World History, Biology, Literature, and Ecology
Bill Nye the Science Guy
Bill Nye is a scientist, engineer, comedian, author and inventor. His mission is to make science fun, and help people understand the science that makes our world work. Here are the Home Demos, the experiments you should try at home sometime. Keep clicking around and you’ll find the Episode Guides.
EdHeads
Edheads is an online educational resource that provides free science and math games and activities that promote critical thinking. You can design a mobile (cell) phone, repair a weakened aorta or learn about simple machines, and much more.
Science Projects for Kids
This is a site that links to lots of other sites – we loved the Amusement Park Physics – design your own roller-coaster but be careful because if you get the science wrong… DISASTER!
Silvia’s Show
Silvia is a young girl from California, USA and she’s been making Super-Awesome webshows on making cool stuff since 2010. She demonstrates science experiments, and great craft projects. You’ll never be bored, when Silvia is around!
NASA
The kids pages on Nasa are awesome, and that is before we get to the videos of ELMO at NASA. Science and Sesame Street. It doesn’t get much better than this.
Veritaseum
Veritasium is a science video blog featuring experiments, expert interviews, cool demos, and discussions with the public about everything science – these are at times more advanced, but well worth a look.
SciShow
We love the short and snappy servings of science from the SciShow team.
Minute Physics
We just had to include this one, as the solar system explanation is so brilliant even our science dunce editor understood it!
Engineering is Elementary
Engineering is Elementary is a project of the National Center for Technological Literacy at the Museum of Science, Boston (MOS). They have fantastic resources for teachers and home-ed families, on a range of topics. Some of the content is free to use, and the teaching guides and stories can be purchased on the site.
Further resources
The National Science Teachers Association has a great list of books about science
National Geographic is a great website with a huge range of articles and fun stuff
Cool music and science from They May Be Giants and the Here Comes Science CD
Woodlands Resources Science for educational and fun activities
How Stuff Works – well, just that really
This is a bit of a niche Science subject, but really cool – Skateboarding Science
If you like computers and want to learn how to make your own programmes, BBC had this cool game toolkit so that you can make your own games and Code.org can teach you to code, as can Scratch
If your parents are on Twitter, get them to follow @realscientists – a rotational twitter account featuring real scientists, science writers, communicators and policy makers talking about their lives and their work. Tweeters from different fields of science and science-related fields.
How To Grow Your Own Geek is a podcast created to share a love of geeking and parenting, and to provide advice on how to combine the two. Check out their Science and History Podcasts for Kids
Coding Resources by DeVry Bootcamp has plenty of interesting resources for older or more advanced students.
You Can Be Wonder Woman! Written by You
