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8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Who Was Maya Angelou?
Maya Angelou was born Marguerite Annie Johnson, in St Louis, Missouri, in 1928. Her brother could not pronounce her name properly and called her Maya, the name that she came to be known by.
She had a difficult childhood – after suffering abuse when she was eight years old, she stopped talking for five years. She later wrote her autobiography, describing overcoming her childhood trauma, and growing up in the segregated south of USA – when people of colour and white people were not allowed to mix. She was committed to the civil rights movement, which aimed to break the segregation and allow people to live freely.
How to Eat Healthily With Food Allergies
Writer and blogger Kate Thompson has four children. Kitty and Archie are eight years old. Along with their older brothers (aged 12 and 16) they suffer from food allergies, in their case “gut allergies” called non IgE allergies which you can’t test for.
The more well known allergies are IgE allergies – these are the ones which bring an instant reaction – sometimes this reaction can be very dangerous, and the person cannot breathe properly.
My Multilingual Life – Written By You
‘Do you speak English?’
For British and American girls who travel to a different country, that question is often the first sentence we learn.
‘Sprechen Sie Englisch’
‘Parlez-vous Anglais’
‘habla usted Inglés’
‘Вы говорите по-английски’
‘您说英语吗’
What is it like for the estimated two thirds of the world’s population who speak at least two languages? The people who we refer to as ‘bilingual’, if they speak two languages, and sometimes as ‘multilingual’, if they speak more than two languages.
The researcher and writer David Crystal estimates that of the approximately 570 million people in the world who speak English, over 41% are bilingual in English and some other language.
Today’s contributor knows all about speaking more than one language.
Lightning Never Strikes Twice
Continuing our Fact or Fable series, today we take a look at the saying ‘Lightning never strikes twice’, with our Science Editor Samantha Gouldson investigating.
Lightning forms when excess amounts of positive and negative electric charge build up in storm clouds. This causes sparks, kind of like static electricity. Sometimes the sparks jump between the clouds but often they jump between the clouds and the ground.
It’s not just thunderstorms that have lightning either; snow storms, sand storms and even the clouds produced by erupting volcanoes can all cause lightning.
The idea that lightning doesn’t strike twice is a popular saying but one that it’s easy to disprove.