Improve Your Communication Skills
LETS Swap!
Pokemon cards, Moshi monsters, jelly stickers, friendship bracelets – at some point over the last few years my kids have swapped all these things. And in return they get good stuff back.
Wouldn’t it be great if you could go into a shop and, even if you had no money, you could still swap something you had for something you want?
In communities all over the world, people are doing just that. Or something very like it.
Local Exchange Trading Schemes or LETS for short, enable people who live near each other to swap their skills and receive goods and services without having to pay a penny.
8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Winter Wonderings – Why Does Frost Make Patterns?
The third #winterwonderings post from our Science Correspondent, Samantha, we take a look at why frost makes patterns. Many countries have a mythical figure like Jack Frost, who draws in the ice and frost in winter, but what really causes these gorgeous natural designs.
Homemade Mother Day Gifts – Written by You
Mother’s Day origins can be traced to the UK, when Mothering Sunday was celebrated long before it saw the light of day in the USA. Each year in the run up to Mother’s Day, lots of us are wondering ‘What can I get my mom’.
OK, so a bouquet of flowers is very original, but maybe a bit too obvious? A box of chocolates is a bit too common! But how about something that would last forever! Here are my favourite ideas for homemade Mother Day gifts:
Where did the Word Butterfly Come From?
Millie explained recently what etymology means, and fitting to this week’s theme of Jump! Into Biology, we are are asking ‘where did the word butterfly come from?’.
Who hasn’t seen a butterfly flitting by and enjoyed seeing the flutter of its wings? But have you ever considered why it came to be called “butterfly”? Perhaps you have wondered whether there used to be a large number of yellow, butter-coloured butterflies who gave their name to the whole species?
Well, there is a nice little story attached to the name of the butterfly. In the past, there was a general belief that butterflies ate milk and butter. This probably came about because of the way that flies hover over any food at all that’s left out, and butterflies may have been seen hovering over uncovered pails of milk and butter. Not only that, but this belief developed to encompass the idea that butterflies were either sent out by witches to steal butter, or were in fact, witches themselves, disguised as butterflies. Quite why the witches were out to steal the butter, we don’t know!