Improve Your Communication Skills
SCIENCE NEWS – What is Dengue Fever and Could Genetically-Modified Mosquitoes Prevent It?
Dengue (pronounced den-gee) fever affects between 50-100 million people each year, with around 25,000 people dying from the disease. It’s most common in south America and parts of Africa, and is also known as breakbone fever because it causes such intense pain in the bones. Dengue fever is a virus that’s spread by mosquitoes, and there is no vaccine or effective drug treatment to prevent or cure it.
New Horizons – the Pluto flyby
On Tuesday July 14th at 12:49 BST, the New Horizons spacecraft will fly past Pluto, the ninth planet in our solar system. But why is it there and what is it looking for?
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Would you like to contribute to Jump! Mag? Email us, using the Contact Us form at the bottom of this page.
Pre-teens or teens are especially welcome to write for our #writtenbyyou section. Please have a parent or guardian contact us to give permission for you to submit an article.
Parents – please resist the urge to ‘tidy up’ your child’s contribution. We only edit articles by our pre-teen or teen readers if the meaning is unclear, not to correct grammar or spelling mistakes. Your child has an authentic voice; we don’t meddle with it.
8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Yummy Scrummy Autumn Recipes
Dig out your scarves and gloves – it looks like autumn is on its way! As it gets colder and darker outside, it’s a great time to practise your baking skills. Here at Jump, we can always make room for a dessert, and these ones are especially mouthwatering. Read on to find out about the five yummiest scrummiest recipes we have found online… and remember to ask an adult for help!
You can find this recipe on Taste of Home.
Sick of boring old normal trifle? No, we aren’t either… Still, this is an great twist on a classic recipe, and it’s vegetarian. The pumpkin and gingerbread make it a perfect dessert for this time of year – when you’ve scoffed this, you can get on with carving a pumpkin face!