Improve Your Communication Skills
Curious Creatures – The Midwife Toad
The strangest creatures are, to me,
The ones I love the best.
The slimy, ugly and the odd
Are cooler than the rest…
Writer Gabby Dawnay reveals her favourite curious and unusual creatures.
8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
The Offside Rule (We get it!) Podcast
The Offside Rule (We get it!) is a successful, weekly podcast presented by Lynsey Hooper, Kait Borsay and Hayley McQueen, all of who present on Sky sports. We spent some time chatting with them about the podcast, and how women are now playing an important role in Football more than ever…
Who Was Tony Benn?
You might not have heard of Tony Benn, but his life and work helped define the country in which Jump! Mag is based – United Kingdom. A towering figure of British politics, he worked for over 60 years, first as Member of Parliament for Bristol South East and later Chairman of the Labour Party. Even after leaving parliament, he continued to make his views known, and was an extremely popular politician, both among Labour voters and supporters of other political parties.
Gentry or Servant? Which Would You Choose To Be? – Written By You
You will all know what a ‘servant’ is, I am sure – Perhaps your Mum says that sometimes when you ask her to do too much for you ‘Do you think I am your servant?’ 🙂
Do you know we mean when we say ‘the gentry’? According to this website
The gentry were the people who were knights, squires, gentlemen and gentlewoman whose fortunes were great that they did not have to work with their hands for a living. Their numbers grew rapidly and became the most important class during Elizabethan time. They could start as a knight and through generations and marriages, they could gradually build a wealth and title. Most of the important people of this time came from this class.
Back in Tudor times (between 1485 and 1603), a person couldn’t choose to be born into the gentry. Today groups of people all over the world get together to reenact various periods of history, including the Tudor period.
Alison has been on both sides of the gentry/servant divide and tells us all about reenactments, making your own clothes and living like a Tudor girl, at least for a weekend.