Improve Your Communication Skills
The Girlguide Girls’ Attitude Survey – Written By You
My name is Isla Whateley, I’m a 17-year-old Girlguiding member from Glasgow and a member of the charity’s youth panel Advocate. We discuss issues affecting girls and young women and look for ways to seek change.
Every year, Girlguiding publishes research into the opinions of girls and young women in the UK, called the Girls’ Attitude Survey. The findings from the latest report show that girls and young women are experiencing shocking levels of everyday sexism and discrimination at school, on the street and online.
For example, 75 per cent of girls aged 11-12 say sexism affects most areas of their life, 87 per cent think women are judged more for looks than ability and one in five 7-11 year-olds say they have been on a diet.
8 Supermarket Tricks to Make Your Parents Spend More
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Huge Trolleys
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
The Bakery at the Entrance
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
Tempting Fruit and Veg
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Essentials Around the Store
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
End of Aisle Offers
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Loyalty Cards
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Sweets at the Checkout
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Kids’ Products at Your Eye Level
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
What is Amigurumi?
When 12-year-old Iona wrote to us, offering to write an article for Jump! Mag about Amigurumi, our first question was, “What is Amigurumi?”. She explained and we jumped (ha!) at the chance of having a talented crochet artist bring some colour and cuteness to Jump! Mag.
Alice Gives Advice – Written By You
Alice M is 10 years old, and has some great advice on being a girl
The Joy about being a girl is you get more opportunities because people mostly trust girls better than boys. I know that it majorly sexist but technically that is what happens in life.
We all know that girls have to go through a HARD time when they are older but it is sometimes worth it, GIRLS are the ones that actually produce the baby, GIRLS are the ones who have super fashion sense and are the ones who are unique with any kind of style Goth, jumpy, and get have any personality they want to and we wear make-up to make ourselves look nice, scary, horrible anything you want, we can style hair, have fun and mess around.
Some people don’t like being girls mostly because their scared, I am too, but if you think about it there generally is nothing to be afraid of. You have people all along the way to help you enter adulthood and become bigger and better, people will help you when it is hard and when you need constant monitoring but after all that has passed, I will guarantee that you will have had the time of your LIFE being a girl.
So what I am trying to say is: enjoy being a girl, enjoy having horrid things done to you (I know that sounds backwards but trust me, it I’ll be worth it) because when that is all over you’ll miss it.
LETS Swap!
Pokemon cards, Moshi monsters, jelly stickers, friendship bracelets – at some point over the last few years my kids have swapped all these things. And in return they get good stuff back.
Wouldn’t it be great if you could go into a shop and, even if you had no money, you could still swap something you had for something you want?
In communities all over the world, people are doing just that. Or something very like it.
Local Exchange Trading Schemes or LETS for short, enable people who live near each other to swap their skills and receive goods and services without having to pay a penny.