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8 Supermarket Tricks to Make Your Parents Spend More

You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!

 

Huge Trolleys 

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Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.

 

The Bakery at the Entrance

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That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!

 

Tempting Fruit and Veg

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After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!

 

Essentials Around the Store

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Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.

 

End of Aisle Offers

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The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.

 

Loyalty Cards

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Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).

 

Sweets at the Checkout

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Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.

 

Kids’ Products at Your Eye Level

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Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!

 

How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.

 

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Science, Nature and Tech

Winter Wonderings – Why Can You See Your Breath When it is Cold?

This is the first in a series of posts by Sam Gouldson called Winter Wonderings. Sam will take a closer look at some of the amazing things that winter brings, such as snowflakes, ice and snow and explain the science behind the season!

You may have noticed that you can see your breath when the weather is cold, especially if you exhale really hard. But what causes this and why doesn’t it happen when it’s warm?

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Written By You

I, Coriander by Sally Gardner – Book Review by You

I, coriander by sally gardner

This book is set in 1649, just after King Charles 1st had been executed. At the back of the book there are some historical background notes.

It is really hard to describe, because although it is set in a real time from history, it moves between two different worlds, it is unlike any book I have read before.

It is the best book I have ever read, I couldn’t put it down and read the 300 paged book in two days. It is packed full of mystery, magic and adventure, and history, with the slightest bit of romance.

The story unfolds through the eyes of six year old Coriander, who is almost 20 by the end of the book. One of things which is fun seeing change, is Coriander’s fear of the stuffed baby alligator in her father’s study, it holds the key to the cabinet in its mouth, and at the end, it comes alive (just like she had feared all along) it saves her-I can’t tell you how because it will spoil it!
The imagery throughout the novel is beautiful, and everything is described in great detail. Here is an example:

 

” Everything in the room was covered in a layer of thick dust. The curtains that the sun had been badgering were now no more than a mass of spiders webs. The bedroom covers were all torn and tattered, feathers split from the mattresses, and the wash basin was cracked and broken as if long abandoned. It was a room of rags and feathers, nothing more.”

 

The book has a fairy tale quality to it, because of the language Sally Gardner uses and the events of the story.
The characters are larger than life and dramatic, and at times frightening.
This novel’s ending was satisfying and felt complete. After reading this book I felt inspired to write a story set in a time from history also. One of my favourite things about the book, is how Coriander stands up for herself.
I highly recommend this book, I will definitely read it again!
I rate it 10/10, and would recommend to age 9-14

 

 

 

 

Hello! My name is Agnieszka. I am now 10 years old.  I started this website when I was 8. I live in Mid- Wales and am home educated with my two sisters. My website is all about every kind of art, film, photography, writing, poetry, journalism and anything I find interesting in my life without school.

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At £75 million it is one of the most expensive research ships ever commissioned. It measures at  just over 100 metres long, with seven main laboratories and a bridge like the Starship Enterprise! It has just begun expeditions around the British Isles, currently examining the UK’s continental shelf, a band of sea floor around 50m-100m deep.

“These shelves are really very important,” says Dr Sanders from the National Oceanography Centre in Southampton. “There is a lot going on in the shelf seas and we need to understand how they work so we can safeguard their future.”

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Geeky Accessories for Girls and Boys

Here at Jump!Mag we can get pretty geeky – and we’re proud of it too! We love wearing things that show people what our interests are, whether that’s books, superheroes or Doctor Who. Read on to find out about our ten favourite accessories to help you express your inner (or outer!) geek.

 

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We all hate Professor Umbridge and how she treated Harry. Now you can freak out your mum and your friends with this temporary tattoo from Harry Potter and the Order of the Phoenix (#1).  And for those of you who like wearing clothes inspired by your fave books, try this lovely Very Hungry Caterpillar rucksack from Asda (#3), or scare away snakes, foxes and owls with these Gruffalo slippers (#2) – complete with purple spikes and the wart on the end of his nose!

 

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If you’re a comic book lover, you’re spoilt for choice! We love this Batman umbrella from M&S (#4) and this Spiderman water bottle rocks (#7). (Ignore the ‘for boys’ and ‘for girls’, and just get what YOU like.) Sport your favourite superhero on your iPhone with a comic book phone cover like this one from Louby Kapow (#5) – made from real comics! – or go for Thor-inspired shoes with these ace lightning shoelace attachments from Tesco (#6).

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