Until 3 billion years ago, Mars was a wet planet much like Earth. It had land, an extensive atmosphere and an ocean that covered two thirds of the northern hemisphere as well as smaller bodies of water. But significant climate change caused the water and atmosphere to boil away, leaving Mars a dry and arid planet. Or so we thought… then came the news from Nasa – Water found on Mars!
You might have noticed that many supermarkets have a similar layout. This is no coincidence. Researchers have spent many years working out how to set out the store in order to get customers to spend more! See how many of these supermarket tricks you recognise, the next time you go shopping with your parents!
Shopping trollies are deliberately MUCH larger than needed for a weekly shop, which encourages customers to buy more. In fact, they’ve been getting bigger and bigger in the past few years.
That smell of freshly baked bread? Not only does it make you want to buy a yummy loaf, it also makes you hungry. It is well known that if you go shopping when you are hungry, you buy more!
After the bakery, comes the fruit and veg section. This often strikes me as a bit daft – by the time I get around to tins and packets of pasta, my salad is squashed at the bottom of the trolley! The bright colours tempt customers, and lots of supermarkets present fruit and veg in baskets or crates, to make it seem like they’ve come straight from the farm! Once you’ve filled your trolley with healthy produce, you’ll feel better about the packets of biscuits and crisps that come later!
Just popping in with your parents to quickly to pick up some eggs, or milk? You might notice that these essentials, and others like sugar, salt and flour, are spread around the store. The supermarket planners want you to walk around the store as much as possible, passing all those tempting special offers at the end of the aisles.
The shelves at the end of the aisles are the ones that we pay most attention to, and so supermarkets stack their special offers there, to persuade you to buy them. These are often things like fizzy drinks, that you might not normally purchase.
Supermarkets don’t just give their customers loyalty cards to encourage them to come back to their stores. They also use the data (information) collected to target their advertising better. If your parents have a loyalty card, have a look at the next letter they receive to see if they are giving discounts on products that your family often buy. Have a think about what the supermarket would know about your family – if you have a pet, when you have birthdays (e.g. if you buy a cake in the store), what toys you like, which interests you have (e.g. your parents bought a magazine about traveling to Italy).
Ok, hands up if you’ve ever asked your parents for sweets when you were at the checkout! In Germany, they have a word for this – Quengelware. The word is made up of “quengeln” which means “to whine” and “Ware”, which means products. Products that make kids whine or grump at their parents, who are fed up with the hassle of shopping and give in to their kids’ demands! Some supermarkets now advertise that they have lanes without sweets, so that parents can avoid this argument.
Talking of kids in supermarkets, did you ever notice that products aimed at kids are displayed at your eye level? The cheese strings are placed at that height in the hope that you will ask for them!
How many of these supermarket tricks did you recognise? Next time you go shopping, take a good look at how the store is laid out and see if you can find some more.
Cold, rough concrete beneath my burnt yellow hands, ash under my nails. I hold the butt of an already smoked cigarette in my mouth, looking hopeless. Not even the phrase, “Any spare change?” will get anybody to notice me, the old tramp of Brixton, sitting on the side of a busy main road. Every day I get unhelpful comments from young school kids, such as, “The local druggie! Ha, ha, ha…” These don’t make me feel better. It’s not my fault I’m unemployed, homeless and either drunk or high most of the time. Or is it?
People ask me how on earth I find all the money to buy over fifty cans of beer a week and a rather large variety of harmful grasses from drug-dealers. Sometimes I wonder too. I’ve only ever stolen something once. Twice then. OK! I’ve stolen eight times! Where else am I supposed to get money from (not including vulnerable children’s purses)? But, I’ve been thinking… Maybe, just maybe, it would be a slight possibility – just a slight one – that I could consider starting afresh. By ‘afresh’ I mean a new life in which I give up all my addictions, that are slowly rotting my bones, and make lasting friendships, that won’t break. Ever.
Motion sickness is also known as travel sickness, sea sickness or air sickness. It can happen in a number of situations, not all of which involve movement, and is a very unpleasant sensation. As part of our Have You Ever Wondered series, our Science Editor Sam finds out what causes motion sickness, and if there is anything you can do to prevent it.
